When talking about the accuracy levels of any given prediction, we express the figures in terms of the accuracy comparison to the underlying research method.  In this case, the underlying research method is a real eye-tracking study.

In other words, the attention map for an engaged user is 85% as accurate as doing a real eye-tracking study with a suitable sample size of 25-50 people.

Here are some approximate accuracy levels:

  • Eye-Tracking Predictions: 85%
  • Visual Clarity & Excitingness (0-100 ratings): 90%

You can see many examples in our most recent  Accuracy Study.

Below, you'll find an example of an accuracy graph for Excitingness:

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